Relansare a brandului pentru Qatar Airways

The Doha-based company presented itself to the world under a new slogan – ‘Going Places Together’ – at a press conference in New York on December 9, 2015. The brand relaunch campaign focuses on two features: global conectivity across 153 destinations and the airline’s five-star cuisine.

“Today’s brand launch highlights a new era in our airline’s journey,” said Qatar Airways Group chief executive, Akbar Al Baker. 

“Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions. We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues,” Al Baker added.

Via Doha, passengers departing from Bucharest have access to all Qatar Airways’ destinations, such as Bali, Bangkok, Shanghai or Zanzibar.