Swiss watch maker Zenith sells online via MrPorter.com

The first high-end Swiss watch company to go transactional on an online-only retailer is Zenith, whose customers can now purchase exquisite watches via Mr.Porter.com.

Watches purchased by clients in London and New York will be eligible for same-day delivery, and all purchases will qualify for the website’s 28-day refund policy, giving buyers even greater flexibility than they enjoy in watch showrooms.

MrPorter.com has 2.5 million unique monthly visitors and over 25 million monthly page views. Zenith’s rich heritage, tradition, passion and pursuit of excellence makes it a natural fit with MrPorter.com, which continues to present its clients with the finest menswear and accessories from more than 300 of the world’s leading brands.