What made you get involved in this new entrepreneurial
project?
Chanand emerged from a personal need. For over 20 years, I
have been faced with pigmentation problems that were not being solved by any
product, no matter how famous or expensive it was. That is how my search began
in nutrition, traditional Chinese medicine, skincare for a formula that really
works.
Chanand is not a business designed around trends, but a
solution born from real experience, tested by me and built with seriousness and
an obsession for pure efficiency. I name it Chanand which means Essence of
Happiness in Hindi.
What differentiates Chanand from other skincare products?
Chanand starts from a simple but rarely encountered principle:
less is better. We use active ingredients in real concentrations, without
perfume, without dyes, without irritants. The formula is unique, concentrated
in active ingredients, with scientifically proven results. A single product
contains 6–7 active ingredients, that is, as much as the skin needs daily. The
products are adapted to this geographical area, without added glycerin. Our
products are effective and responsibly formulated respecting the highest
global safety and quality standard “Props 65 California Compliant, USA” Chanand
does not promise miracles overnight, but delivers visible results, without
compromise. It is a brand that addresses those who want quality, transparency
and efficiency.
What ingredients do you consider essential in a quality
cream and which ones should not exist?
A quality cream must contain emollient ingredients that
support the skin in the regeneration processes, such as vegetable oils/fats or
parts thereof; ingredients that repair the skin and support good hydration
(example: betaine, panthenol); and active ingredients that solve a specific
skin problem – or several, especially for adult skin. Active ingredients that
have real scientific support are essential: pure vitamin C, niacinamide,
hyaluronic acid with the right molecular weight, ceramides, unrefined vegetable
oils, stable antioxidants.
And, equally important, it must not contain silicones, paraffin,
mineral oils, PEG, PPG, BHT, phenoxyethanol, parabens, SLS, high concentrations
of glycerin and alcohol. I also believe that synthetic fragrances (even
“natural” ones), dyes, denatured alcohol, unnecessary silicones and all
“fillers” that do not bring any benefit to the skin, should be avoided. Chanand
is about purity, clean and strategically thought-out formulas.
What future plans do you have for Chanand?
Chanand is a project that is built with patience and high
standards. Chanand is different, both as a product line and as a development
strategy. We develop easily and quickly where the level of education is high.
The super-premium quality of the products will bring constant growth. We are present in the European market in a controlled way, keeping our DNA: clean formulas, real efficiency, consumer education and premium associations without compromise. Chanand will never be a volume brand. It will be a trusted brand.
What are your favourite product from Chanand?
I use all the products and love them all for what I get from
them, but I will recommend four products:
1. Depigmenting Oil – is the product that started it all.
For me, it was a revelation. It visibly reduces pigment spots without
aggression, containing the most effective active of the moment;
2. Vitamin C and Peptide Botox Serum - that contains pure
vitamin C, stabilized without water, with rapid results in brightness and tone.
It is an essential anti-aging and antioxidant weapon.
3. Moisturizing cream - contains a rare extract that is also
called the “fountain of youth” with a proven anti-wrinkle effect.
4. Invisible SPF stick – it provides protection without
irritation and can be reapplied over makeup. I carry it in my bag every day.
