A design showroom with items signed by famous names located in the beautiful historic villa in Aleea Alexandru 7. We were already aware of that. What is novel, exciting and very inspiring is the new concept through which Iconic reinvented and now presents itself - as a mix of emotions and senses under a purely aesthetic sign: re­staurant with Esthetic Food, wine bar with iconic wines and undoubtedly a continuing showroom with design-objects. A versatile space that changes „its appearance „ in order to adapt perfectly to each situation: elegant for a busi­ness lunch, warm and welcoming for a meeting with friends at an Iconic Jui­ce, vibrant and cosmopolite at parties and special events, relaxed and refined during a wine tasting, intellectual and avant-garde at a design exhibition.

The presence of the already popular chef David Contant makes the dining experience special and naturally sublime. The cuisine of the place is called Es­thetic Food and is a concept that goes perfectly with the design space in which it exists; constructed with valuable and authentic ingredients made with respect for the pleasure of taste but also for an aesthetic experience. A simple manifest for a good life lived beautifully.

Each piece is iconic, be it design, wine or menu. The showroom area accommodates Fornassetti, Ingo Maurer, Edra, GandiaBlasco or Philippe Starck pieces, while the menu displays Iconic Health soups, salads, fruit and vegetable juices created on the principles of healthy nutrition.

And because sometimes, nothing saves our day like a glass of wine, a wine selection with personality is waiting for you in the chic Winebar, along with Marilyn Monroe who is languorously looking at you from a huge painting and a jazzy musical background.

To conclude ... we will use the words of Camelia Șucu, because no one explains the project better than the one who thought of it, believed in it and turned it into reality: „I think we should try to surround ourselves with beauty as much as we can. Iconic is a place of aesthetics in all of its forms and I’m happy to welcome here anyone who feels the same as me.”